Tag: GVL2040
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SEEN / UNSEEN GREENVILLE: What Happens When Multiple Visions of a City Collide at the Same Intersection?
A while back, I became involved in a project called Pleasant Roast — a proposed drive-thru coffee concept planned for a busy Greenville corridor. On the surface, it seemed simple enough: take an underused property, create a practical local business, and build something people would actually use. But the deeper we got into the process,…
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Seen / Unseen Greenville: GVL2040 and the Gap Between Plan and Reality
Most people in Greenville haven’t read GVL2040. That’s not really a knock on anyone. It’s a long-term planning document, not exactly light reading. But it is one of the most important things shaping what Greenville becomes over the next 15–20 years, whether people realize it or not. GVL2040 is the City of Greenville’s comprehensive plan…



